Appointed Board Member – California Department of Food and Agriculture Board, by the Governor
Board Member – Hispanic Association of Corporate Responsibility (HACR) and NHLA (National Hispanic Leadership Agenda) and NAHP – National Association of Hispanic Publications
Upon immigrating to the United States, Martha developed a business career in International Trade in areas such as telecommunications and others, but ultimately focusing in agriculture. Traveling throughout many countries doing business taught Martha cultural sensitivity, business practices and negotiating skills while delivering projects beneficial for the supplier and customer in 4 continents. Martha’s commitment has always been to sustainability with a commitment to excellent product quality and attention to the environment and social issues throughout the delivery process.
Martha’s career in the agricultural industry started over 30 years ago while sourcing berries from the Americas to New Zealand, Australia and Thailand which provided her with the knowledge of the product from the source to delivery and ultimately became the commodity she has been most successful and comfortable with.
Dealing with humble growers and government entities in underdeveloped countries and sophisticated buyers in Europe and the United States, Martha has learned to adapt and be patient while delivering results. These projects have encompassed setting up a production line for lettuce for the Netherlands from Mexico via USA, new crop of Asparagus in Ica, Peru for France’s market place; Mangos in Paita, Peru for the U.S. marketplace and many more.
Martha understood the appreciation of different cultures and social issues that would mark her life to be able to deal with her career today. Based on her ample experience with different levels of growers and buyers, as well as the need of today’s “Green” agendas, our growers’ sustainable practices include water efficiency; use of biodegradable products, renewable energy sources; minimization of carbon footprint transporting and use and protection of natural resources.
Over the last couple of years, Martha has traveled to the Mexico and South America to work with growers to source product during the low seasons in the U.S., such as berries and citrus, while also procuring new and innovative products to add to the product line offered by the company to our customers and their consumers.