The Latino Food Industry Association was established to promote, support and educate
the thousands of Latino owners, employees and entrepreneurs who are involved
in every aspect the country’s rapidly growing food industry. Thanks to shifting U.S.
demographics that are skewing heavily Latino, there are now more opportunities for
Hispanic entrepreneurs and business owners to succeed than ever before in the food industry.
Potential opportunities include grocery chains, restaurants (fast food and full service), small
mom-and-pop bodegas, franchises, growers and food processing, transportation and distribution.
With a focus on education, competitive member programs and aggressive marketing
campaigns we seek to stimulate the influence and impact of Latinos in the food industry.
Hispanics have become the most important demographic growth driver in the food,
beverage and restaurant sectors. The U.S. Latino population is growing exponentially
compared to non-Hispanics. With an estimated 54 million Latino men and women
representing 17% of the U.S. population and a purchasing power is over $1 trillion it is
easy to see how this consumer market has infuenced the food and beverage industries in
the U.S. In 2014, U.S. Latinos grew restaurant visits while non-Hispanic visits declined.
At home, the Hispanic population combined with their adherence to dining traditions
is beginning to infuence national consumption patterns. Fresh and from scratch are the
most common food forms in Latino meal preparation. Stove top preparation dominates
Latino meals more than non-Latino meals due to the types of dishes being prepared.
Based on numbers such as those, it’s clear the Latino food industry creates wealth,
employment and opportunities moving forward.